Ask a local business in Catoosa for its video and the usual answer is that there's not any. There are photos taken on a phone, a logo, and a page of text that reads like every other page of text in the same trade. A customer choosing between companies has almost nothing to go on but price.
Video changes that faster than anything else on a website, because it shows the crew, the trucks and the finished job instead of describing them. Metcalf Media writes the scripts before the shoot, films at the business with its own people and equipment, and cuts the footage into the website, the Google Business Profile and the ads from a single visit. The site and the follow-up get built around it, so a customer who watches has somewhere to go and hears back inside 60 seconds.