Built so the people searching for your work in your towns actually find you, and so no lead that arrives ever goes cold.
Most local service businesses have a five-page website. Home, About, Services, Gallery, Contact. It looks fine and it ranks for almost nothing, because somebody searching for a specific job in a specific town lands on a page that talks about neither.
Metcalf Media builds the other kind: when somebody two towns over searches for the exact job you do, you're the one who comes up, and what they land on is about that job in that town. It opens in under two seconds on a phone, and every lead that comes off it gets a text back inside sixty seconds.
You own the domain and the accounts. If we ever stop working together, nothing has to be negotiated back out of anybody's possession.
The Tulsa metro isn't one market. It is Tulsa plus a dozen separate municipalities, each with its own map pack, and somebody in one of them searches with their own town in the phrase rather than with Tulsa.
That matters for a website because somebody in Owasso searches "in Owasso," not "in Tulsa." One page that lists every town you cover ranks for none of them. Separate pages, each with something true about that town on it, rank for each.
We work out which jobs are worth chasing, who buys them, and which towns are worth a page. About a week.
Pages get written and built, the follow-up automation gets set up, and the tracking goes in. About two weeks.
It goes live, we watch what people actually search and land on, and we add pages where there's real demand.
One for every service you offer and one for every city you serve, which for most trades is thirty to fifty rather than the five a template gives you. Metcalf Media only builds a city page when there's something true and specific to say about that city — a thin page repeated ten times with the town name swapped will hold the whole site back rather than help it.
Yes. The domain is registered in the business's name, the hosting account is the client's, and every file produced is handed over. Metcalf Media doesn't hold a client's domain or site hostage, because an agency that does is relying on the hostage rather than the work.
About three weeks from the first call to launch for most builds. Metcalf Media spends roughly a week on strategy and two on writing and building, and the follow-up automation is in place before the site goes live rather than bolted on afterwards.
Yes, provided the old URLs are redirected properly, which Metcalf Media does as part of every rebuild. Skipping redirects is the most common way a new website loses traffic that the old one had earned, and it's entirely avoidable.
Sometimes, and Metcalf Media will say so on the call if that's the honest answer. If the site is fast, owned by the client and structurally sound, adding pages to it beats starting over — if it's a template on a platform the client can't export from, rebuilding is cheaper than fighting it.
The same service runs differently depending on how the trade actually buys.
Each of these makes the others worth more. That's the whole argument for running them together.
Ranking in the towns you actually serve, for the jobs you actually want.
Local SEOBeing the business ChatGPT names when somebody asks it who to call.
AI SearchEvery lead texted back inside sixty seconds. Every missed call answered automatically.
Follow-UpYou'll know either way — including if the honest answer is that something else should come first.
