Metcalf Media takes one business per industry per city. Collinsville is a short roster, and the campaigns only run for the business that got there first.
Metcalf Media works with one business per industry per city. In a town the size of Collinsville that roster fills quickly, and the second caller in the same trade gets told no. The rule exists for the client already paying, because running the same campaigns for two competitors in one town would be taking money to compete against itself.
What that business gets is a campaign built to Collinsville and the towns next to it rather than a circle drawn on a map, creative filmed at the business instead of a logo on a colored square, a website that answers the search the ad just created, and follow-up that texts every lead back inside 60 seconds. Ads without that last part are the most common reason a local business decides advertising doesn't work for its trade.
A circle drawn around a shop averages together places with nothing in common. Campaigns get built to Collinsville and the towns next to it, on creative filmed at the business, reported against the work they produced.
AdsA page for each service and a page for Collinsville, quick to open on a phone, saying the same thing the ad said. Paid traffic that lands on a slow or generic page turns around and leaves.
WebsitesThe request goes out by text and email the moment a job is marked complete, and anybody unhappy is offered a direct line to the owner as well as the public one. In a town this size a steady trickle moves the map pack quickly.
ReviewsAds stop the day the budget does. Metcalf Media builds the city page, the structured data and the internal links that keep a Collinsville business turning up in search on its own.
Local SEONo. Metcalf Media takes one business per industry per city, so once a Collinsville electrician signs on, the next Collinsville electrician gets told no. Working both sides of a list that short would be taking money to compete against itself.
The website first, in almost every case. Metcalf Media builds the site and the lead follow-up before any ad budget goes live, because paid clicks landing on a slow page, or leads that arrive and sit unanswered, make perfectly good advertising look like it failed.
The ads stop with the budget, which is why Metcalf Media builds the search side at the same time. The city page, the profile and the reviews keep producing calls after a campaign ends, and a business running on paid traffic alone starts over every month.
In leads and booked work, written in plain English. Metcalf Media reports what the budget produced and what it cost to produce it, and never promises a number of leads up front, because nobody honest can predict that for a specific trade in a specific town.
One business per industry, per city.
If your trade in Collinsville is already taken, the call will say so rather than selling you something that competes with itself.
