Getting Found
How do I get my website into AI search results?
The technical list: server-rendered HTML, question headings, third-person naming, schema and llms.txt. Book a call.
Guides
The questions owners ask, answered in full.
Not tips. The actual answers — what things cost, what to ask an agency before signing, and why the leads you already paid for went cold.
Websites That Convert
Does my website need a blog to rank?
A blog won't rank your service pages. What it does instead, when it hurts, and how many posts are worth writing. Book a call.
Getting Found
How do I rank on Google for my service in my town?
The organic side of local search: one page per service, one per town worth building, and how long it takes to land. Book a call.
Getting Found
Why is my competitor outranking me on Google?
Check whether they really are ahead, work out which ranking you're losing, then fix the page that's worth the most. Book a call.
Getting Found
What is GEO, or generative engine optimization?
Generative engine optimization in plain terms: what it covers, what it can't promise, and what a local business can move. Book a call.
Getting Found
What is AEO, and how is it different from SEO?
SEO wins a ranked link. AEO wins the passage an answer engine quotes and names you in. What changes on the page. Book a call.
Video & Content
Why does nobody see my Instagram posts?
Organic reach is small and shrinking. Metcalf Media on what decides whether a post spreads, and what actually fixes it. Book a call.
Video & Content
What should a local business post on Instagram?
Post the work, the people and the questions you answer daily. Metcalf Media on filming a month of it in one day. Book a call.
Ads & Lead Generation
Should I boost a post or run a real campaign?
Boosting buys attention and a campaign buys booked jobs. Metcalf Media on when each one is worth the money. Book a call.
Cost & Pricing Guides
What should a lead cost on Facebook ads?
No benchmark is worth copying. Metcalf Media on working out what a lead is actually worth to your own business. Book a call.
Ads & Lead Generation
What's a follower ad, and does it actually work?
A follower ad buys familiarity, not a booked job this week. Metcalf Media on when it's the right second campaign. Book a call.
Ads & Lead Generation
How do Meta ads work for a local service business?
Paid social interrupts demand instead of answering it. Metcalf Media on how Meta ads work for a local service business. Book a call.
Websites That Convert
What makes a service business website convert?
A site converts when it names the job, loads fast and answers every lead in seconds. Metcalf Media on what to build and cut. Book a call.
Getting Found
How do I get more Google reviews?
Ask every customer automatically the moment the job ends, and never gate a review. Metcalf Media on doing it compliantly. Book a call.
Video & Content
Do I have to be on camera to market my business?
No, though the owner on camera performs best. Metcalf Media on the one-day shoot and what gets filmed instead. Book a call.
Ads & Lead Generation
Why didn't my Facebook ads work?
Most failed campaigns die after the click. Metcalf Media on telling whether the ads broke or the follow-up did. Book a call.
Getting Found
Do I need a page for every city I serve?
Build a city page only when there's something true to say about that city. Metcalf Media on the test and the risk. Book a call.
Getting Found
How do I rank in the Google map pack?
Relevance, distance and prominence decide the Google map pack. Metcalf Media on what a local business can actually control. Book a call.
Ads & Lead Generation
Why do my leads go cold before I call them back?
Leads contact three companies at once and the first reply usually wins. What to send, when to send it, and what to automate. Book a call.
Websites That Convert
How many pages should a service business website have?
One page per service and one per city you can write truthfully about, how that count is worked out, and when more pages hurt. Book a call.
Getting Found
How do I get my business recommended by ChatGPT?
How answer engines choose which local business to name, the three things most websites get wrong, and what to fix first. Book a call.
Cost & Pricing Guides
What does video production cost in Tulsa?
What actually drives the cost of a video shoot in Tulsa, why one day beats three visits, and what to ask before booking. Book a call.
Cost & Pricing Guides
How much should a local business spend on ads?
Set an ad budget from what one booked job is worth, not a monthly tier — and know when advertising isn't the right first move. Book a call.
Cost & Pricing Guides
What should a local business website cost?
Price a website against what one booked job is worth, what the national shops charge, and what a cheap site costs later. Book a call.
Next step
Find out where your marketing is losing booked jobs.
We’ll go through your lead sources, your follow-up, your creative and your tracking, and you’ll leave knowing what I’d do in your position — including if the answer is that you shouldn’t do this yet.