Cost & Pricing Guides
What should a lead cost on Facebook ads?
No benchmark is worth copying. Metcalf Media on working out what a lead is actually worth to your own business. Book a call.
Guides
Cost & Pricing Guides
Everything Metcalf Media has written on cost & pricing guides, for local service businesses in the Tulsa metro.
Cost & Pricing Guides
What does video production cost in Tulsa?
What actually drives the cost of a video shoot in Tulsa, why one day beats three visits, and what to ask before booking. Book a call.
Cost & Pricing Guides
How much should a local business spend on ads?
Set an ad budget from what one booked job is worth, not a monthly tier — and know when advertising isn't the right first move. Book a call.
Cost & Pricing Guides
What should a local business website cost?
Price a website against what one booked job is worth, what the national shops charge, and what a cheap site costs later. Book a call.
Next step
Find out where your marketing is losing booked jobs.
We’ll go through your lead sources, your follow-up, your creative and your tracking, and you’ll leave knowing what I’d do in your position — including if the answer is that you shouldn’t do this yet.